Why So Many Adults Read Young-Adult Literature - The Atlantic - young adult audience

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Marketing to Young Adults: What Factors to Consider young adult audience


Nov 13,  · There’s no question about it: The young adult (YA) audience is a hot market, one that is steadily growing in popularity and garnering attention from young readers as well as literary critics. This means that this market is healthier than ever–and so is the competition for getting published. So.

Technically, a "young adult" is someone aged 18 (just having reached majority), to about But for books, a "young adult" audience starts at a somewhat younger age range, That's because an audience for a genre is larger than a genre itself.

Dec 16,  · The Young Adult (YA) fiction genre is a category aimed at teens, but many of the books have an adult following, as well. For authors wishing to publish a book in the YA arena, here are some facts and figures about the marketplace for these books.

Young adult fiction (YA) is a category of fiction written for readers from 12 to 18 years of age. While the genre is targeted to teenagers, approximately half of YA readers are adults. The subject matter and genres of YA correlate with the age and experience of the protagonist.

Dec 19,  · It can feel that way sometimes, when I am writing for young adults. Finding the right voice which speaks to both (Young Adult) YA and adult audiences can prove maddeningly elusive. But conscious effort to understand your chosen genre and audience, and to speak to them accordingly, can make every difference.